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"A deductive approach is concerned with developing a hypothesis (or hypotheses) based on existing theory, and the desugning a research strategy to test the hypothesis" (Wilson,2010,p.7)
"Inductive research involves the search for pattern observation and the development of explanations - theories - for those patterns through series of hypotheses" (Bernard, 2011,p.7)
Deductive research is where you start with some information/research that already exists which you then would test to see if it is correct and reliable. An example of deductive research would be an already written article, secondary research.
Inductive research is where you don't use someone else's research to see if it reliable you develop your own ideas and research. For example you could collect information from questionnaires or surveys, both primary research.
The differences between deductive research and inductive research is that deductive usually uses quantitative research whereas inductive uses qualitative research. Another difference is that inductive research is trying to find new data and theories but deductive research tests already existing research to see if it is dependable.
Information taken from:
http://deborahgabriel.com/2013/03/17/inductive-and-deductive-approaches-to-research/
http://2012books.lardbucket.org/books/sociological-inquiry-principles-qualitative-and-quantitative-methods/s05-03-inductive-or-deductive-two-dif.html
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