There are many ways media researchers find the information they need. The first stage of research is knowing what the purpose of your research is. For media productions the purpose of the research could be to find out information for the production for example if there is a scientific programme being made the researcher would be asked to double check if the information in the script is correct or where some great locations are. Another reason media productions need a researcher is to conduct audience research for example to find out the demographic audience for their production and whether it would get a good reception. As well as comparing these results to production and market research ways, such as where would be ideal places to promote the production and will the income costs out way the outcome. Once the researcher knows the purpose of their research they then have to pick which method either primary or secondary research would be suitable.
Primary research:
Primary research is where you personally collect the information. Some examples of primary research that could be used to gather the information required are questionnaires, focus groups, internet forum groups, audience panels and interviews. There are also other primary research techniques such as finding information from data gathering agencies such as BARB and self-generating research for example collecting video, audio or photographic evidence from events.
Secondary research:
Secondary research is when you find information from existing research. Film archieves, books, newspapers, searching the internet, journals and audio material are some examples of secondary research.
Researcher's also use an hourglass structure to research. The stages purpose is to help the researcher use a constructed list to find the information as easy as possible. The stages are:
The three categories are:
Scientific research - Using experiments and theories to collect data and information about a specific topic.
Research in the humanities - Exploring details, issues and opinions about a subject. An example of humanities research is history research. History research is where you use primary sources, something from the time period you are researching to collect information.
Artistic research - Artistic research is when an artist researches about the creative process of art work.
However media researchers don't typically do the research for these categories. Instead they find the results and information already collected and use the secondary data to find out about the topic. Researcher's find the information from multiple places, such as archives, journals, photo libraries and the internet.
Primary research:
Primary research is where you personally collect the information. Some examples of primary research that could be used to gather the information required are questionnaires, focus groups, internet forum groups, audience panels and interviews. There are also other primary research techniques such as finding information from data gathering agencies such as BARB and self-generating research for example collecting video, audio or photographic evidence from events.
Secondary research:
Secondary research is when you find information from existing research. Film archieves, books, newspapers, searching the internet, journals and audio material are some examples of secondary research.
Researcher's also use an hourglass structure to research. The stages purpose is to help the researcher use a constructed list to find the information as easy as possible. The stages are:
- Identification of research
- Literature review
- Specifying the purpose of research
- Determining specific research questions
- Choosing methodology
- Data collection
- Analyzing and interpreting the data
- Reporting and evaluating research
- Communicating the research and, possibly, recommendations
The three categories are:
Scientific research - Using experiments and theories to collect data and information about a specific topic.
Research in the humanities - Exploring details, issues and opinions about a subject. An example of humanities research is history research. History research is where you use primary sources, something from the time period you are researching to collect information.
Artistic research - Artistic research is when an artist researches about the creative process of art work.
However media researchers don't typically do the research for these categories. Instead they find the results and information already collected and use the secondary data to find out about the topic. Researcher's find the information from multiple places, such as archives, journals, photo libraries and the internet.
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Bibliography:
Image taken from: http://rebeccalieb.com/tags/research
Information taken from: https://en.wikipedia.org/wiki/Research
Information taken from: https://en.wikipedia.org/wiki/Research
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