In research there are numerous ways to collect the data and information you require. Some examples are:
Quantitative - Quantitative research is collected using short questions that gather data in numbers and statistics. It is used to get people's opinions without having to sort through multiple long answered questions by being sorted into charts such as pie charts or graphs. Some examples of why quantitative research is used are to collect viewing ratings or see if the demographic audience would watch the media production.
Qualitative - Qualitative research is collecting people's opinions but unlike quantitative research that collects it in charts qualitative collects the long answers. Interviews and questionnaires that have broader questions rather than multiple choice are some examples of qualitative research. Film reviews, audience attitudes to media products and responses to advertising are other sources of qualitative research.
Audience - Audience research is when you collect information from your demographic audience to see how they would react to your product and to see if they are the correct target audience. It is largely used by production companies to help them see what their productions audience sector is and how to market to them. Audience research is also used to not just see who the demographic audience would be but whether there is a slot in the market for the production and if there already is one similar what their customers buying patterns are. There are many factors to consider when categorizing audiences. Age, gender, geodemographics, demographics, hobbies, social-economic classification and and ethnographic are just some examples. Separating the audience into different categories makes it easier for production companies to establish and target their demographic audience. Quantitative and qualitative research are both largely used to collect the data.
Secondary - Secondary research is when you gather information from already existing research or products. For example a production company would look at the reception and box office ratings to a similar production. Research boards are another source of collecting secondary research. For example if a production company was creating a TV show they called use boards such as BARB to see how similar shows viewing figures are that are being viewed on BBC, ITV and BSKYB. This is also an example of primary research.
Primary - Primary research is similar to self-generated research. This is when you gather the information directly and not from existing research. Examples of primary research are interviews or questionnaires as well as personally collecting video, photographs or audio.
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Bibliography:
Image taken from - http://grammar.about.com/od/rs/g/researchterm.htm
Information taken from: https://en.wikipedia.org/wiki/Types_of_research_methods_and_disciplines
http://www.slideshare.net/AnnieRose95/audience-research-22808080
http://marketandproductionresearch.blogspot.co.uk/2011/10/market-and-production-research.html
Quantitative - Quantitative research is collected using short questions that gather data in numbers and statistics. It is used to get people's opinions without having to sort through multiple long answered questions by being sorted into charts such as pie charts or graphs. Some examples of why quantitative research is used are to collect viewing ratings or see if the demographic audience would watch the media production.
Qualitative - Qualitative research is collecting people's opinions but unlike quantitative research that collects it in charts qualitative collects the long answers. Interviews and questionnaires that have broader questions rather than multiple choice are some examples of qualitative research. Film reviews, audience attitudes to media products and responses to advertising are other sources of qualitative research.
Audience - Audience research is when you collect information from your demographic audience to see how they would react to your product and to see if they are the correct target audience. It is largely used by production companies to help them see what their productions audience sector is and how to market to them. Audience research is also used to not just see who the demographic audience would be but whether there is a slot in the market for the production and if there already is one similar what their customers buying patterns are. There are many factors to consider when categorizing audiences. Age, gender, geodemographics, demographics, hobbies, social-economic classification and and ethnographic are just some examples. Separating the audience into different categories makes it easier for production companies to establish and target their demographic audience. Quantitative and qualitative research are both largely used to collect the data.
Production - Production research is about the media production itself. Finding out whether the productions future income is going to be greater than its creations outcome and if it is viable. As well as the creations costs production research is also used to see which advertising events would be suitable and budgeting the costs of pre-production, production and post-production. Secondary, primary, market and audience research are all great ways to collect the information needed. For example market research would be suitable to find out if there is a slot in the market for the production which relates to the future income by suggesting how popular it would be.
Market - Market research is used to help a media productions company discover whether or not their production would be popular and receive a strong reception in the current industry. Similar to production research secondary, primary and audience research are usefully methods of research to use to collect the data. For example presenting the media production idea to a focus group of your demographic audience would help the production company gather the information they need.
Secondary - Secondary research is when you gather information from already existing research or products. For example a production company would look at the reception and box office ratings to a similar production. Research boards are another source of collecting secondary research. For example if a production company was creating a TV show they called use boards such as BARB to see how similar shows viewing figures are that are being viewed on BBC, ITV and BSKYB. This is also an example of primary research.
Primary - Primary research is similar to self-generated research. This is when you gather the information directly and not from existing research. Examples of primary research are interviews or questionnaires as well as personally collecting video, photographs or audio.
Image taken from - http://grammar.about.com/od/rs/g/researchterm.htm
Information taken from: https://en.wikipedia.org/wiki/Types_of_research_methods_and_disciplines
http://www.slideshare.net/AnnieRose95/audience-research-22808080
http://marketandproductionresearch.blogspot.co.uk/2011/10/market-and-production-research.html
Fantasstic work done,good stuff...Thanks a geat deal!
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